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Commerce

Sell Digital Downloads

Upload protected files, set download limits, and check that customers can buy and receive your digital products.

Sell ebooks, templates, audio, and other downloadable files as a digital product. A product can contain more than one file.

Before you start

Connect a payment processor in Commerce and use a site plan that includes digital products. Have the final files ready to upload. A product image is a storefront preview; it does not replace the downloadable file.

Create the product and upload files

  1. Open Commerce → Products and choose Create Product, or open an existing digital product.
  2. In Basics, enter a clear name and choose Product (Digital) under Type.
  3. Under Downloadable Files, choose Add File(s) and select the files buyers should receive. Wait for each upload to finish.
  4. Review the uploaded file list. Use its preview controls to check the files, and arrange them in the order customers should see them.
  5. Add a description explaining the file formats, what is included, and any software the buyer needs.

Digital product editor showing the protected Downloadable Files area and Add File(s) button

The sample product has no files yet. A digital product remains unavailable to purchase until at least one file is added.

Set pricing and availability

Enter the price in Pricing, then add storefront images in Images. In Inventory & Shipping, turn on Limit Downloads if you want to restrict repeat downloads and enter the allowed count. Use Limit per Order if buyers should only purchase a certain quantity at once.

Under Visibility & SEO, enable Product Available to allow purchases and Product Visible to show the product in lists and categories. Select Save. Use View & Edit to review the product page, and add it to a category or link to it from your site.

Check delivery

Customers receive protected, customer-specific download links after purchase. Keep the downloadable files in the product's file area instead of linking directly to a public copy in the description.

If a product cannot be purchased, first check that an upload finished and at least one file is listed. Then check availability, stock limits, and the payment connection. If a buyer cannot download again, review the download limit before replacing files or asking them to purchase again.

Related: Create and manage products.

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